How I Run NA×SEA Go-to-Market Diagnostics: 10-Day Sprint Deliverables Exposed

TL;DR (3-Line Summary)

I don’t do “methodology consulting.” I run a 10-day deliverable go-to-market diagnostic sprint: You get a PMF validation framework, production risk map, compliance timeline, delivery checklist, and channel priority matrix — all actionable from next Monday. Suitable for AI hardware/AIoT teams with product prototypes looking to pilot in NA or SEA. Not suitable for teams still finding direction, without a technical team, or expecting “guaranteed sales.”

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You Think Consulting is “Giving Advice” — But a Qualified Diagnostic is “Giving Checklists + Boundaries + Validation Paths”

In the past three years, I’ve seen too many teams spend tens of thousands of dollars on a PPT full of “advice”: “enter the North American market,” “need localization,” “should find channel partners” — words that are correct but impossible to execute because they lack:

• A minimum action checklist for what to do next Monday
• Acceptance criteria and time boundaries for each action
• A judgment mechanism for when to cut losses

My 10-day Sprint isn’t “giving a plan” — it’s breaking your project into verifiable milestones and telling you where the pitfalls are at each milestone, how to avoid them, and how to cut losses if you can’t.

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10-Day Deliverables Exposed (What You Get After Paying)

Deliverable 1: Go-Global Five-Piece Diagnostic Report (Day 1-3)

What you get:

• PMF Validation Framework: Your product’s 3 high-potential scenarios in NA/SEA + customer profiles for each + validation question list (10 questions)
• Production Risk Map: Risk points at each stage from DVT to MP + recommended supply chain configuration (no specific vendor prices)
• Compliance Timeline: Key milestones for FCC/CE/RoHS/data privacy + common pitfalls + budget range (scope, not precise quotes)
• Delivery Capability Self-Check: Installation/ops/RMA complexity assessment + what roles your team is missing
• Channel Priority Matrix: 3 channel paths each for NA and SEA + pros/cons + startup cost comparison

What you won’t get:

• Precise sales forecasts (I don’t promise results, only controllable metrics)
• Specific customer lists (I give channel types and outreach methods — you do the BD)
• Specific supply chain quotes (I give cost structure and pitfalls — you negotiate)

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Deliverable 2: 10-Day Pilot Battle Map (Day 4-6)

What you get:

• Pilot Customer Selection Form: 7-dimension scoring table + 3 outreach script templates
• Minimum Viable Delivery List (MVD): 15 key nodes from signing to acceptance + acceptance criteria for each
• Risk Contingency Plans: 5 common failure scenarios + responses + loss-cut judgment lines
• Weekly Retrospective Template: 5 questions to judge whether to continue investing

Not included:

• Helping you directly BD customers (I give tools and methods — you execute)
• Writing business plans for you (I give frameworks — you fill in)

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Deliverable 3: NA×SEA Priority Roadmap (Day 7-8)

What you get:

• Dual-Market Decision Tree: When to attack NA first, SEA first, or both simultaneously
• Resource Allocation Advice: How to distribute your current team, manpower, and budget (percentage ranges)
• Milestones and Budget Boundaries: Pilot/scale/channel phases with time and cost ranges (not precise numbers, but reasonable ranges)

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Deliverable 4: 1-Hour Online Delivery Review (Day 9-10)

What you get:

• I walk through all deliverables and answer your questions
• I give you a “Next 90 Days Priority List” (5 items ranked by importance)
• If I judge your project isn’t suitable to continue, I clearly tell you why and suggest cutting losses or pivoting

Not included:

• Unlimited Q&A (After the sprint, if you need ongoing support, we can enter long-term advisory engagement)
• Executing for you (I give maps and compasses — you drive)

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What Projects I Take and What I Reject

Projects I take (must meet all 3):

1. Has product prototype (at least EVT/DVT, or already in small-batch production)
2. Has technical team (at least 2 people for product iteration and tech support)
3. Decision-maker involved (CEO or person with decision authority must participate throughout the sprint)

Projects I reject (any one triggers rejection):

1. Still in idea phase (no prototype, want me to define the product)
2. Expecting “guaranteed sales” (I only promise deliverables and methodology, not results)
3. Decision-maker absent (Boss doesn’t participate, sends an executor — can’t drive results afterward)

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10-Day Timeline and What You Need to Invest

Day	What I Do	Your Investment
Day 1-2	Project material collection and initial diagnosis	Provide product docs/BOM/existing customer feedback (2 hours organizing)
Day 3-4	Five-piece diagnosis and risk map	1-hour alignment meeting (answer my 10 questions)
Day 5-7	Pilot battle map and priority roadmap	Team config/budget range (30 min)
Day 8-9	Deliverable compilation and review	No investment — internal整理
Day 10	Online review and 90-day list	1-hour review (CEO must attend)

Total time investment: ~4-5 hours (spread over 10 days)

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10-Day Sprint Pricing and Screening Process

Pricing

• Standard price: $4,500 USD (or equivalent in CNY)
• Includes: All deliverables above + 1 review meeting
• Excludes: Post-execution, long-term advisory, supply chain connections (can be quoted separately)

Screening Process (Must Complete Before Payment)

1. Fill out project screening form (10 questions, 5 min)
2. 30-minute fit call (I judge if you’re suitable for the sprint)
3. If not suitable: I clearly tell you why and suggest what to do first
4. If suitable: Send SOW and contract, start after payment

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Minimum Preparation Checklist (What You Need Before Starting Sprint)

Before the 30-minute fit call, prepare these materials (to improve call efficiency):

• Product prototype photos/videos (show core functions)
• Current BOM list (even rough version)
• Existing customer feedback or pilot data (if any)
• Team config explanation (tech/sales/ops — how many each)
• Target market initial thoughts (NA, SEA, or others)
• Budget range (how much can you invest in pilot stage)
• Time expectations (how soon you want to start pilot)
• Decision authority confirmation (who can approve)
• Existing channel or customer resources (if any)
• Top 3 concerns (we’ll focus on these)

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FAQ

Q1: How deep can 10 days go? Won’t it be too shallow?

A: 10 days isn’t “teaching” — it’s “diagnosing + giving checklists.” I won’t tell you “what is PMF” — I’ll tell you which 3 scenarios in NA/SEA your product is most likely to succeed in, how to validate each, and how to adjust if validation fails. Deep enough for you to start executing, but I don’t execute for you.

Q2: What if I need support after 10 days?

A: After the sprint, you can choose:

• No follow-up: Take deliverables and do it yourself
• On-demand purchase: Single 1-hour consultation ($500)
• Long-term advisory: Monthly retainer (quoted based on scope, typically $3K-8K/month)
• Joint market development: I invest resources to help you BD channels, milestone or results-based

Q3: Will you help me connect with supply chain/channels/customers?

A: Not included in Sprint. I give you “how to find, how to negotiate, how to filter” methods and checklists. If you need me to directly connect resources, that’s “joint market development” — requires separate discussion.

Q4: What if after the Sprint we find out we’re not suitable for going global?

A: That’s exactly the value of the Sprint — spending $4,500 and 10 days to avoid tens of thousands of dollars and 6 months of detours. If the diagnosis is “not suitable now,” I’ll tell you:

• Why not suitable (boundary conditions)
• What needs to be solved first to continue (priority)
• If giving up, what’s the alternative path

Q5: What’s the difference between you and other consulting companies?

A: Three core differences:

1. I’m an operator, not a consultant: I’ve done delivery, hit pitfalls, know where things fail
2. Deliverables are actionable: Every item has checklist, acceptance criteria, time boundaries
3. I don’t promise results: I only promise deliverable quality, not sales/profit (that’s on you and your team)

Q6: Can I see case studies first?

A: My cases are all anonymized (client NDA). What you can see:

• Industry: AI hardware/AIoT/smart devices
• Markets: NA, SEA, or both
• Stage: Pilot, scaling, rework/recovery
• Result ranges: Pilot cycle reduced 30-50%, rework rate down, acceptance rate improved (no precise numbers)

If you need more details, we can discuss in the 30-minute fit call (without leaking client confidential info).

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Start Now: Three-Step Screening Process

Step 1: Download “Go-Global Five-Piece Canvas”

This is the tool I use to quickly diagnose projects. Fill it out yourself first to see where your project is weakest across the five pieces (PMF/production/compliance/delivery/channels).

Step 2: Fill Out Project Screening Form (10 questions, 5 min)

I’ll respond within 24 hours on whether you’re suitable for the 30-minute call.

Step 3: Book 30-Minute Fit Call

If you pass screening, I’ll send a calendar link. We’ll discuss whether your project is suitable for the 10-day Sprint.

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About Me

I’m Sharp Lee, AI hardware/AIoT go-to-market operator, focused on North America × Southeast Asia markets. In the past three years, I’ve helped multiple AI hardware teams complete pilot-to-scale delivery, mainly in smart devices, AIoT, and edge computing.

My methodology core: Treat going global as an engineering problem — every step has checklists, acceptance criteria, risk contingencies.

No empty talk, no guaranteed results — only deliver executable systems.

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Want to crack PMF → Delivery → Channels in NA×SEA? Download canvas → Fill form → Book call → See you in the 10-day Sprint.

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Disclaimer

This content is experience sharing and does not constitute legal, financial, or investment advice. Each project is different — please make specific decisions based on your own situation.

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